| A Knowledge-base for depression patients, physicians, and care givers
Background:
GlaxoSmithKline is one of the world's leading research-based pharmaceutical and healthcare companies.
The Challenge:
GlaxoSmithKline required a solution that would help raise public awareness of depression and related illnesses, and would also support the physicians, patients, and other caregivers in improving treatment. The ability to measure the effectiveness of these efforts and the information provided was also an important requirement for GlaxoSmithKline. These needs were to be met while respecting the user's privacy and dignity.
The Solution:
ii3 designed and implemented Feelingblue.com, a comprehensive mental-health information web site that helps those affected by depression or related illnesses understand and cope with their conditions. The web site presents information related to depression in a compelling and intuitive manner, making it easy for the target audiences to assess, understand, and deal with depression. The web site includes an extensive information resource, and self-assessment and navigation tools. GlaxoSmithKline is also able to measure the effectiveness of the web site in satisfying their objectives.
The Results:
• Feelingblue.com was GSK's most visited web site during the three years of this site's existence.
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